Mobile marketing is all the rage in the real estate world these days, and quite frankly a lot of what you’re hearing is just noise with no substance. Yes, there are some smart companies like Century 21 that are using “short codes” and other text messaging strategies to sell more properties, get more listings and [...] […]
Ranking Local Real Estate Sites After Google’s “Farmer” Update A friend of mine recently asked me to help out with ranking some local sites based in the health insurance industry. Given all the recent fuss about changes to Google’s search algorithm with the “Farmer” update and the rise of Google Places in importance for local [...] […]
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